Monday, February 13, 2017
Sunday, October 16, 2016
Wi-Fi facility is often an unacknowledged and unrewarding perk. It has been noticed that quite often, people buy smallest of the thing from the store to use the Wi-Fi for the next 5-6 hours and when they finally leave, the brand has no record of their visit. We all know that database of clients rule the business and has exceptional power to drive traffic.
Therefore, it is imperative to exploit this opportunity to collect relevant data about visitors in an efficient manner. And social Wi-Fi is the answer to this quest.
Social WiFi is an effective tool for collecting Client data. It converts your guest WiFi network into a powerful marketing channel that builds your customer database, promotes your business and collects valuable insights. Boost your social media presence by allowing customers to connect with preferred social media account.
While login to Wi-Fi, below methods can be adopted to fetch relevant data:
- Brands can obtain data on their email address, age and gender. This information allows accurate planning of marketing communication for your establishment, getting in touch with your Clients and building a bond.
- Brand can also provide an option to LIKE or FOLLOW social media platforms to get access to free WiFi. Check in and like buttons can be placed on the welcome page. Imagine the ability to engage every Facebook customer by asking for a 'Like' when they log into your WiFi. Or, ask them to 'Follow' you on Twitter and LinkedIn. It's not necessary, but it's definitely easier than asking them to 'Like' or 'Follow' you via a printed sign, right?
- Also, any promotional information (graphics and videos) can be placed on the welcome page so that a user can have a look and encourage them to take action.
- Brand can also place interactive contents such as contests or quizzes that will have a positive impact on your restaurant’s image and help you build a strong relationship with the Clients.
- Last but not the least, brands can run loyalty programs and send across vouchers that inspire them to visit your business.
Other real quick advantages of Social Wi-Fi:
- Grow your social network
- Target real in-venue customers
- Share your news with a relevant audience
- Pre-written posts and tweets shared on login
- Check-ins available with Facebook, automatically
- Ensure your customers are always informed across the social networks
- Save marketing costs by utilizing digital word-of-mouth marketing
- Collect names, email addresses, birthdays and more
- Send offers based on Relationship Status
- Find out who is local and who is not, with Location Data
- Build a detailed profile of each customer
- Be more relevant and grow your business
Social WiFi provide easy (no complicated passwords to share) and free Wi-Fi to your customers which undoubtedly result in to meaningful data collection.
Monday, August 8, 2016
The succeeding type of the Bluetooth standard is named Bluetooth 5, and will be officially announced in late 2016 to early 2017.
Bluetooth 5 is anticipated to be a noteworthy upgrade over the existing version of the wireless standard. It is expected to offer double the speed and quadruples range with no increase in power consumption as compare to the current version. Furthermore, the capacity of connection-less data broadcasts is predicted to upsurge by 800 percent.
Bluetooth marketing is part of a larger sphere of marketing known as location-based marketing or proximity marketing.
Moreover, market experts say, it will proffer significantly increased speed, range, broadcast messaging capacity and better sustenance for connection-less services. This huge & extended speed, range, broadcast capacity will make full-home and building and outdoor use cases a reality, faster and optimize responsiveness and propel the next generation of “connection-less” services, which means a reliable Internet of Things (IoT) connections.
All these immediate benefits of Bluetooth 5 are quite apparent and easy to grasp. Now your Bluetooth speaker will not stammer when you accidentally take your phone with you into the kitchen, thanks to more bandwidth for data transfer. The new version of Bluetooth will undoubtedly transform the way people experience the Internet of Things (IoT) as it will make things happen for people quite simply and seamlessly around them.
- Double the speed
- Four times the range
- No increase in power consumption
- Connection-less data broadcasts capacity upsurge by 800 percent.
- Faster and optimize responsiveness.
With Bluetooth 5, data transfer will be more intelligent and richer and will redefine the whole approach of Bluetooth devices information transmission. It will also change the scenario from the app-paired-to-device model to a connection-less Internet of Things (IoT) where there is less need to download an app or connect the app to a device. Therefore, adding Bluetooth 5 in any organization marketing mix will be an obvious choice to ensure marketing endeavor success.
In a nutshell, Bluetooth has the ubiquity of a trusted wireless communication platform and a great history of achieving ground-breaking results in the field of marketing and advertising. It can be well predicted that Bluetooth 5 will stay ahead of the game due to embracing technological progressions from power efficiency to Internet of Things (IoT) connectivity.
Written and posted on August 08th, 2016 by Aditi Bhatt
Copyright: bulksmsdubai.com 2016. All rights reserved.
Saturday, June 18, 2016
Tuesday, June 14, 2016
Tuesday, May 24, 2016
Wouldn’t it be amazing, if your SMS marketing campaign could fetch a 28 percent redemption rate? That’s precisely what happened when Marimekko Café propelled their SMS marketing campaign back in 2015.
Moreover, Marimekko Café saw a good-sized return on all of their SMS marketing campaigns over the course of three months, resulting in 27%, 28%, and 29% redemption rate (purely from text message marketing).
Marimekko Café is the brands first café worldwide. The Marimekko Café menu had a delectable collection of dishes which are sure to satisfy your every taste bud. They offer a mouth-watering fusion of spices and flavors combined with international comforts. The café is very famous in Dubai and has a chain of restaurants in the MENA region.
Marimekko Café was finding it quite challenging to converse their marketing propositions to their clients in a thrifty method. Consequently, they required to assimilate an organism in which they can propel discounted offer messages to clients immediately with an option to monitor the entire movement for forthcoming events.
Marimekko Café employ BulkSMSDubai to put the screw on this discommode. BulkSMSDubai proposed SMS marketing campaign to get the message across to the clients without any hassle.
When Marimekko Café launched their text message campaign in Dubai, the goal was to fetch more customers through different promotional ideas.
Marimekko Café sent product offers and coupons via text message to customers. One of the most results oriented campaign, they sent was, a highly incentivized coupon, which says “a return visit consist of a ‘free meal-deal sandwich with the purchase of a large juice glass’.” After analyzing the retort from these campaigns, Marimekko Café decided to feature 4-6 messages per month, entailing a cessation date for each discount.
After three months, they witnessed an extraordinary return on their investment. Over 2,000 customers have signed up, 15,000 messages have been sent (per month), and most importantly - they have experienced an average 28% redemption rate of all messages.
After the first SMS promotion, Marimekko Café noticed the following upshots:
· 29% of participants spread the words about Marimekko Café’s text message promotion to a friend.
· 35% of the participants considered themselves more likely to visit Marimekko Café and avail discount offers
· 27% increase in store footfall due to SMS marketing campaigns.
This evidently demonstrates that how a fruitful SMS marketing campaign has the capability to drive lucrative results.
In a nutshell, Text message marketing permits your business to send effective promotional offers and successfully delivers it there and then on each customer’s mobile phone. As Marimekko Café has achieved remarkable outcome, any business can attain more control of traffic through SMS marketing efforts.
Copyright: bulksmsdubai.com 2016. All rights reserved.