Are you into restaurant business and not able put across weekly promotional messages across? Email blasts aren’t giving you effective & prompt results?
Of late, text message marketing is turning the tide of direct marketing. Thousands of restaurants have already reaping the benefits of SMS broadcast on every day basis. Therefore, let’s explore the majestic attributes of text-based marketing and get the reach your restaurant is missing out with other marketing platforms.
Few significant statistics for a little inspiration:
99% of SMS messages are opened within three minutes of the receipt.
44% of visitors opt-in to an SMS campaign.
Mobile coupons are 10 times more redeemable than paper coupons.
The opt-out rate from SMS campaigns for restaurant is just 2.69%.
Trivial smart moves to amplify footfall and eventually enhance revenue of the restaurant:
Time is the key:
Restaurateurs can promote lunch time specials, they can target professionals and send them simple promotional offers via SMS just before lunchtime. The special feature of easy segmentation in SMS marketing helps marketers to target right people at right time which will stimulate them to make a quick visit to your set-up.
Push clear benefits:
Text message marketing is a great medium to proffer immediate benefits. Restaurants are at times busy for few specific hours and slower rest of the time. Therefore, such hours can be promoted smartly with SMS broadcast. For instance, if you are a snack bar with busy mornings but then slow afternoons, try send a redeemable text “Two cappuccino for one! Today only! Between 3-5 pm!”
Tool to remind:
SMS can be effectively used as a means to gently remind customers about your services and bring in orders without even sending promotional offers. Sometimes, when professionals spend lion’s share of your working hour in the office, they find it harder to get time for break. Hence, restaurant can use this as an opportunity to promote swift business delivery. Round lunch time a simple message can be propelled. Try send a text – “Delicious lunch delivered right to your cubicle”.
In a nutshell, SMS broadcast allow restaurants to send text message coupons, run weekly SMS giveaways, build SMS ordering systems, and API helps easy integration of text messaging with POS systems. Guests chose for opt-in to receive text messages updates, are super fans and will be highly engaged and more active on participation. Therefore,SMS marketing works really well as a building block to get lucrative results in terms of reach and engagement. “Small change in combination of your marketing mix can fetch great results to your restaurants business”.
Written and posted on March 20th, 2016 by
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