The total number of population, in UAE, is 9.266 million, active internet users are 8.81 million, active mobile social accounts is almost 6 million. Why do we need all these details? Before launching any marketing camping, it is crucial to study your target market. Accordingly, you can plan digital marketing campaigns, create a strategy, and get the most out of it.
Bulk SMS Marketing and WhatsApp Marketing are one of the best ways to approach a vast number of people instantly. Technologies tend to make our life easier, faster, and better. Mobile phones have become, for many people, an indispensable companion. Despite its small size, it has everything you may need: clock, calculator, mail, instant messenger, etc. Many companies are trying to reach its client through bulk SMS marketing. Your phone may be a valuable target for them. Many of those promotional messages can be out of your interest due to the content, or time when it was sent. That is why each of us can be easily irritated when our favorite mobile phone starts receiving an endless stream of pure promotions and offers.
It is good when bulk SMS marketing can appeal to emotions, and make receiver laugh. But most often, bulk SMS marketing only makes people angry, or leave a negative impression on the company-advertiser. The success of any marketing campaign consists of a number of aspects, such as: content, segmentation, time, day of the week, etc. Distribution of a unique SMS marketing campaign to the right audience can provide a solid foundation, trust to the company, its product, and establish a long relationship. If you want to create a successful bulk SMS marketing campaign, check these tips on how to attract client’s attention.
Create the sense of importance, and exclusivity. In order to sell the product, you have to stand out of the crowd, to appeal to emotions, or just to be unique. Send offers and promotions that your audience can’t find on your website or social media platforms. Clients don’t want to get boring, simple, “offer” messages on their phone. Make their experience with you useful, and exciting. That is the secret that can increase your army of service/product users.
2.Think of a client’s needs
Companies that sell their product or service already know what they want from their potential clients. Nevertheless, it is even more important to understand what your audience want and what its needs? Numerous researches show that only 13% of people would like to receive promotional messages, on their phone. Another 43% is ready to receive different types of promotional messages in exchange for free content, services, bonuses, etc. Feel free to offer your clients what they really want.
3.Don’t disturb your audience
Don’t send bulk SMS campaigns at 7 am in the morning, or after 9 pm in the evening, to avoid complains of those who goes to sleep early, and wakes up late. Don’t forget about time difference, if your bulk SMS campaigns launch in different countries. Best timing, for the bulk SMS marketing campaign, is 10.30-12.30, and 13 pm-15 pm.
The question “When?”, in mobile marketing, is very important. Consumers expect to get promotional messages only when they really need it. Choose the right time for sending SMS messages, such as: right before, or during festivals, or promotional period. It is better to send messages during working hours of your company, as clients may need some details, or have questions on upcoming event or offer. To provide needed details to the client, at the right time, is a key!
Bulk SMS marketing has so many other techniques that can help you to launch your own successful marketing campaign. If you want to know more – check our next blog. We will tell you how to make your message attractive, and stand out from the crowd. For now, if you have any questions – you can contact Bulk SMS Dubai – leader in bulk SMS marketing in UAE. Our consultants will answer all your questions, and give needed suggestions on your upcoming marketing campaigns. Stay tuned!
Nowadays, high tech technologies grab large part of our life, and everyday life. Communication is an essential every day activity, which helps people stay in touch with friends, relatives, allows making new connections, and being up to date.
Invention of Text Messagesturned the world upside down.Even though, it took time for mobile companies to adopt and start actively using Short Messages, undoubtedly it was a needed changes. There was no such a big need of sending letters, or emails. It has, automatically, disappeared. Now, people can stay in touch 24/7 without any hindrance. Instant messaging had changed the whole way of communication, and eliminated all barriers.
But have we ever thought what the roots of Text Messages are? How did it all arise? To find out, we have to go back to 1991. Are you ready? Let’s get started!
SMS is an American abbreviation that means Short Message Service.
The dial tone for receiving a message (designed by Nokia) sounded like encoded in Morse code word SMS.
With the development of new technologies many companies were striving to bring changes, and make people’s life easier. It was a certain impetus of adding more features to mobile phones. Phone manufacturers was trying to come up with new ideas of user’s communication. As a result, transmission of short text messages was invented. First short message was sent in 1992.
Nevertheless, message story had started in 1991, when European Telecommunications Standards Institute (ETSI) has developed a mechanism for the exchange of small blocks of text information between mobile subscriber stations.
A worker of Deutsche Telekom (Mr. Friedhelm Hillebrand) came up with an idea of micro services-messaging SMS (originally Short Message Service). The job was often to score various proposals, including phone numbers, addresses, and ideas. The majority of these texts were no longer than 160 characters.
Subsequently, together with French colleagues, Hillebrand created the group GSM (later expanded as a communication standard that supported transmission of short messages (160 characters)).
United Kingdom adopted to new technologies quite fast. New interface was designed on the capacity of Vodafone and was ready to use, in December 1992. First message “Merry Christmas” was typed by a 22 year old engineer Neil Papworth, on a home computer in Bracknell. From Brackenll, message has reached Newburry, where Richard Jarvis (Neil’s friend) had started Christmas celebration.
Even though being extremely useful, new SMS technologies were not recognized as so important. When the ability to send and receive short text messages was already incorporated in GSM standards, operators were not in a hurry to bring new service to the market. The reasons were obvious: mobile market was in a forming stage, there was no clear understanding on how to use this new service (from a commercial point of view), and the number of interested service users were small. No one wanted to take additional costs on promotion of unknown technologies that no one wanted. At those time, communication service was still a luxury, for the majority of people.
With time, SMS service became more advanced, and allowed people exchanging messages with foreign mobile users.
Only in couple of years, Americans started using SMS service more often. By the end of 2011 the number of sent messages, per month, reached 400.
Nowadays, it’s difficult to imagine world without new technological advantages, which made it possible to stay in touch 24/7. SMS messages, made people connected to anyone, anywhere.