BinHindi - SMS Marketing

Introduction: 

As one of the most dynamic and successful retail franchise operators in the Middle East and, increasingly, BinHindi brings the world's best brands to new markets and new customers in the Middle East and North Africa, Russia, Turkey and Europe.

In the year 2015, BinHindi observed that although they are market leaders and functioning almost all marketing tools still their marketing endeavors are not quite productive when it comes to communicating promotional offers and other deals to customers. Therefore, they wanted to opt a channel that could multi-fold footfalls by informing customers, provide clear benefits and a tangible return on investment.

Situation:

BinHindi was keen to embrace a platform to intimate their customers about ongoing offers such as generic discount messages, or news of upcoming sales from their favorite brand on a regular basis to make customers feel valued by keeping them on a focal point of business. In a nutshell, they intended to adopt a tool that could help to build strong relationship with customers in order to augment revenue. 

Solution:

Bin Hindi employ Bulk SMS Dubai to blow them out from this dilemma. Communication is a key essence to build any robust relationship and therefore, Bulk SMS Dubai picked out SMS marketing which could be of great value when seeking to establish such relationships. They reassured BinHindi that text message marketing is an easy, fast and reliable way to communicate with all of their customers. 

Moreover, Bulk SMS Dubai was well aware of the numbers of mobile phones out there. An absolutely ridiculous amount. And since mobile phones and text messaging, especially, are the way that people communicate now, there isn’t any reason to ignore to tap into this virtually limitless market potential as it is considered - a marketing gold mine!

Result:

Bulk SMS Dubai, SMS campaign reinforced BinHindi to carefully edify its clients about the promotional offer in a very price-pinching fashion.   

The campaign was highly successful, they managed to boost their footfall by 36%, which was much more than expected. They achieved 55% of open rate and 60% click-through rate (CTR). 

According to BinHindi, the incoming inquires increased fourfold in just one month of time, in addition, the incoming call traffic from SMScampaign grew by 42% on a monthly basis.

Copyright: bulksmsdubai.com 2016. All rights reserved.

Atlantis, the Palm – SMS Marketing

Doesn’t matter how gigantic the brand is, marketing efforts can’t be overlooked!

Marketing platform should focus on the width of the brain, not the width of the wallet, and must be capable of leaving a lasting impression on clients; and induce them to TAKE ACTION!

Introduction:

Atlantis, The Palm is a majestic 5 star hotel based in Dubai and well renowned for its spectacular services ranging from state-of-the-art hotel architecture, marvelous restaurants and triumphant aquatic attractions which never cease to astonish.

Perhaps, you must be thinking, “Atlantis is a well-recognized brand in the market, thus their marketing endeavors hardly count now”

However, you are absolutely wrong, let me explain, why?

Situation:

Atlantis was struggling to communicate their promotional offers to new as well as existing clients in a penny-pinching way. Therefore, they wanted to integrate a system wherein they can send communication to clients instantly with an option to monitor the entire activity for future reference and amendments.

Solution:

Atlantis hires Bulk SMS to pull them out of this scuffle. Bulk SMS suggested them SMS gateway to offer direct communication channel and track the complete progress of the action. Hence, Atlantis meritoriously used the uncomplicated SMS broadcast solution to directly interact with their customers.

Result:

Atlantis noticed an enormous ease in the process of communication and eventually boost in the number of guests.

Now they are able to;

·         Send out information about special offers & promotions to potentials and customers.

·         Measure the performance of the entire SMS campaign easily.

·         Run contests & sweepstakes to encourage audience to engage.

·         Keep clients updated about upcoming events and celebrations.

·         Saved 65% of cost as compare to previous marketing platform used for the same purpose.

 

Copyright: bulksmsdubai.com 2016. All rights reserved.

GEMS EDUCATION - SUCCESS STORY!

Introduction:

GEMS educations is an international education company. It is a global advisory and educational management firm, and is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 70 schools in over a dozen countries.

Situation:

GEMS Dubai had new session coming up and they clearly wanted to promote it. In order to do the same they had few deliverables in mind:

•  Required result-oriented and ultra-precise database to harvest desired outcome.

•  Send across captivating and catchy content to attract clients to take action.

•  Willing to target explicit audience as per different campaign’s objective.

•  Augment incoming queries about student admissions.

Solution:

GEMS wanted to spread the word out to encourage STUDENTS to take action immediately, however,they were apprehensive about the kind of marketing platform to adopt that accomplish the goal of informing, stimulating, engaging, and ultimately increasing incoming queries.

Bulk SMS Dubai lent a hand to GEMS to attain their objective and recommended SMS marketing.

Profiling

Message:

“Advance your career potential with an enriched CBSE curriculum. RSVP to 044452900 to meet our Counselling Team at GEMS New Millennium School on Jan 9”

Profile:  

Nationality:Indian

Age Group:15 – 19 years

City: Dubai

Message:

“Get enrolled to the finest CBSE School coupled with exceptional value – Our Own English High School Al-Ain. For enquiries call  037679747”

Profile:  

Age: 15 – 20 years

Nationality:All

City: Al Ain

Few reasons why SMS marketing for GEMS

1. Give VALUE – SMS database marketing is remarkably conversion optimized sub-set of mobile ads alleviates harvesting desired output.

2. Give SPEED - Text message is opened and viewed in less than 5 minutes after receipt and hence bulk SMS broadcast are trusted for meritoriously time sensitive delivery.

3. Give PRECISION – 160-character limit makes SMS marketing services a boon for brands and result into concise,clear and to-the-point without any waffle that targeted SMS audience unlike to read.

The open rate of SMS is 98 percent compared with 22 percent for emails

(Source: Venture Beat).

Text messages can be 8x more effective at engaging customers

(Source: Cellit).

Mobile offers are redeemed 10x more frequently than print offers

(Source: eMarketer).

Result:

SMS marketing ascertained as a workhorse & GEMS find it inexpensive, at the same time, highly result-oriented. Bulk SMS Dubai sent 100k SMS to the desired target audience across UAE. There results were as follows:

•  The campaign was highly successful,they achieved 92% of open rate.

•  According to GEMS, the incoming inquires increased fourfold in just one month of time, in addition, the incoming call traffic from SMS campaign grew by 43% on a monthly basis.

The campaign ran by Bulk SMS Dubai was a great triumph for GEMS. The results were very impressive and yielded anticipated response from the market. The formula was simple; they didn’t‘reinvent the wheel’, just met target audience where they were already active.

Copyright: bulksmsdubai.com 2016. All rights reserved.

SMS Marketing Strategy for Beauty Salons!

Is SMS Marketing part of your salon’s marketing strategy? The astronomical evolution of smart phone and technologies can’t be overlooked. Strange but the fact is, there are more mobile devices on this planet than people to hold them! And hence, incorporating SMS marketing tactics into your marketing mix is a MUST.

 What are the Profits of SMS Marketing for Beauty Salons?

• You can keep clients up-to-date about salon offers and promotions, as well as confirm appointment schedules with prompt SMS service.
• SMS marketing allow easy integration with website, email marketing and social media.
• Upsurge customer engagement by running contests and offering a chance to win free product or service if revert promptly.
• When business is sluggish, instant promotional messages can be sent out endorsing a special coupon or discount.
• Gentle reminders can be sent to clients & last minute opportunities to schedule appointments can also be provided to fill cancellation slots.

To squash the most marketing juice out of your SMS marketing strategy below points are vital to follow:

1. Keep it short and simple:

SMS allow 160 characters space therefore, brevity is of utmost significance. Getting to the point immediately by cutting out unwanted marketing fuzz and gimmicks.

2. Don’t slip standards when texting

Text messages have the ability to create first impression of your salon, and a minimal glitch can tarnish your brand image too. Therefore, don’t make brevity an excuse to mistake. Watch spellings, grammar, punctuation etc.  And strictly avoid abbreviation.

3. Target right audience:

Don’t forget the basic rule of marketing – “NOT TO NAG”, target audience wisely. If you are promoting a flash offer which is related to females, it’s not a good idea to send text messages to male clients and vice versa.

4. Send personalize texts:

As mobile phones are very personal & private means of communication, it is imperative and recommended to be as personalized as possible. SMS marketing is well known to be intimate and instant, thus always use your salon client’s name and make them feel as text was meant just for them.

5. Always Include a Call to Action:

Don’t forget to include a call-to-action in your SMS such as ‘Call us now to book your appointment’ or ‘Text us back if you would like to book’ or ‘Visit our website to know more’. Give a discount to those who promptly book an appointment and establish time limits to encourage prospects to immediate take action.

6. Measure SMS marketing results:

Text message reminders reduces the no-show counts dramatically. Moreover, including a code with text promotions can help measure results to evaluate what tactic worked and what didn’t.

7. Quick Hello:

Texting can also be used to grab attention of clients you haven’t seen for a while.  A quick “hello” can revive your connections with these clients. For instance - ‘Hello there, we haven’t seen you in while, hope all well, book your appointment this month and avail free hair cut with full body wax’.

To conclude, SMS marketing has huge potential. In salon business as acquiring customers are important, equally retaining old clients are imperative to get most success and fetch bigger profits.  Therefore, incorporating SMS marketing in your marketing mix is undoubtedly crucial.

Written and posted on March 27th, 2016 by Aditi Bhatt

Copyright: bulksmsdubai.com 2016. All rights reserved. 

Text Message marketing, boon for Retailers!

Of late, a drastic revolution has taken place in terms of buying behavior of consumers, their buying patterns, product awareness, brand consciousness etc. On every day basis, we witness a new trend in the market as everything has transformed immensely. And the chief reason behind all this transformation is the nativity of Modern Retailing. These days, consumers have wide options to choose and buy, huge malls, hyper & supermarkets, multiplexes, conventional & departmental stores, multi brand outlets, discounted shops etc. and hence, for unrivaled results, smart selection of marketing platform is of the essence. In order to be unique in the market, it has become need of hour for Retailers to adopt remarkably nifty tactics such as adapting smarter technology, understanding the consumer demands, gauging market situations and last, but not the least, build long term relationship with loyal clients by proffering them special attention and utmost care. As a result, retailers need to adopt a marketing platform that could bring in traffic and augment sales. Now the question arises, which marketing platform to pick to satiate the need in question. 

And the answer is SMS marketing, as is a great medium to STAND OUT, GET YOURSELF NOTICED & REEL IN YOUR CUSTOMERS. Text message marketing is an instantaneous and effective method to reach right audience and drive stream of traffic to store facility or online store. Retailers can use SMS marketing to build trust and long term relation with its customer. Moreover, SMS marketing service can come real handy for retailers, when it comes to structuring a loyalty program for its clients. It is one of the finest approaches to make customers feel special and stimulate them to visit into the stores regularly.

Using SMS marketing service, see what all you can do!

• Discount Coupons: Offer 25% discount or buy one-get one free.

• Text to Win: run regular contests to give away prize- 15% off on today’s bill.

• Quiz Text: Quiz some attention-grabbing facts and entice customers.

• Text to Vote: Introduce feedback and voting opportunities to allow client to interact, and retailers to track their loyal customers.

• Mobile QR code: Create limitless 2D Barcodes of discount coupons and marketing video URLs.

Apart from pushing marketing efforts, SMS broadcast can also offer excellent services to customer.

• Send order ready / pick-up SMS alerts

• Send text for new arrivals and upcoming sale.

• Send product details while customers in store.

• Birthday & anniversary discount alerts.

• Send news and upcoming events 

Text message marketing service work as a boon for retailers as Time is a ruling factor these days for customers. Due to abatement of time, it has become indispensable for retailers to be more innovative, updated and direct whileadvertising their products.  

According to GCC industry experts’ statistics: 

• 84% of people can’t spend their day without Smartphone?

• Average mobile users check their devices more than 100 times a day.

• 99% of recipient read text messages & 94% of these messages are opened with 3 minutes. 

• SMS has 90% (or better) average open rate.

These statistics evidently shows that retailers need to meet their prospects in their choice of environment, a place most of them visit on continues basis i.e. Mobile. SMS marketing proffer heaps of valuable solutions enfolded in a low cost package that kicks the rivalry out of the water! Text message marketing is no more a choice, but vital tool to endorse retail business verticals.

For more information on Bulk SMS, you can reach me on info@bulksmsdubai.com or can call on +971-4-450-4292. You can also check out bulksmsdubai.com, Best Bulk SMS Provider across GCC region.

Written and posted on April 03rd, 2016 by Aditi Bhatt

Copyright: bulksmsdubai.com 2016. All rights reserved.