Marimekko Café - SMS Broadcast!

Wouldn’t it be amazing, if your SMS marketing campaign could fetch a 28 percent redemption rate? That’s precisely what happened when Marimekko Café propelled their SMS marketing campaign back in 2015. 

Moreover, Marimekko Café saw a good-sized return on all of their SMS marketing campaigns over the course of three months, resulting in 27%, 28%, and 29% redemption rate (purely from text message marketing). 

Introduction: 

Marimekko Café is the brands first café worldwide. The Marimekko Café menu had a delectable collection of dishes which are sure to satisfy your every taste bud. They offer a mouth-watering fusion of spices and flavors combined with international comforts. The café is very famous in Dubai and has a chain of restaurants in the MENA region. 

Situation: 

Marimekko Café was finding it quite challenging to converse their marketing propositions to their clients in a thrifty method. Consequently, they required to assimilate an organism in which they can propel discounted offer messages to clients immediately with an option to monitor the entire movement for forthcoming events.

Solution: 

Marimekko Café employ BulkSMSDubai to put the screw on this discommode. BulkSMSDubai proposed SMS marketing campaign to get the message across to the clients without any hassle. 

When Marimekko Café launched their text message campaign in Dubai, the goal was to fetch more customers through different promotional ideas. 

Marimekko Café sent product offers and coupons via text message to customers. One of the most results oriented campaign, they sent was, a highly incentivized coupon, which says “a return visit consist of a ‘free meal-deal sandwich with the purchase of a large juice glass’.” After analyzing the retort from these campaigns, Marimekko Café decided to feature 4-6 messages per month, entailing a cessation date for each discount.

After three months, they witnessed an extraordinary return on their investment. Over 2,000 customers have signed up, 15,000 messages have been sent (per month), and most importantly - they have experienced an average 28% redemption rate of all messages.

Result: 

After the first SMS promotion, Marimekko Café noticed the following upshots:

· 29% of participants spread the words about Marimekko Café’s text message promotion to a friend.

· 35% of the participants considered themselves more likely to visit Marimekko Café and avail discount offers

· 27% increase in store footfall due to SMS marketing campaigns.

This evidently demonstrates that how a fruitful SMS marketing campaign has the capability to drive lucrative results.

In a nutshell, Text message marketing permits your business to send effective promotional offers and successfully delivers it there and then on each customer’s mobile phone. As Marimekko Café has achieved remarkable outcome, any business can attain more control of traffic through SMS marketing efforts. 

 Copyright: bulksmsdubai.com 2016. All rights reserved.

BinHindi - SMS Marketing

Introduction: 

As one of the most dynamic and successful retail franchise operators in the Middle East and, increasingly, BinHindi brings the world's best brands to new markets and new customers in the Middle East and North Africa, Russia, Turkey and Europe.

In the year 2015, BinHindi observed that although they are market leaders and functioning almost all marketing tools still their marketing endeavors are not quite productive when it comes to communicating promotional offers and other deals to customers. Therefore, they wanted to opt a channel that could multi-fold footfalls by informing customers, provide clear benefits and a tangible return on investment.

Situation:

BinHindi was keen to embrace a platform to intimate their customers about ongoing offers such as generic discount messages, or news of upcoming sales from their favorite brand on a regular basis to make customers feel valued by keeping them on a focal point of business. In a nutshell, they intended to adopt a tool that could help to build strong relationship with customers in order to augment revenue. 

Solution:

Bin Hindi employ Bulk SMS Dubai to blow them out from this dilemma. Communication is a key essence to build any robust relationship and therefore, Bulk SMS Dubai picked out SMS marketing which could be of great value when seeking to establish such relationships. They reassured BinHindi that text message marketing is an easy, fast and reliable way to communicate with all of their customers. 

Moreover, Bulk SMS Dubai was well aware of the numbers of mobile phones out there. An absolutely ridiculous amount. And since mobile phones and text messaging, especially, are the way that people communicate now, there isn’t any reason to ignore to tap into this virtually limitless market potential as it is considered - a marketing gold mine!

Result:

Bulk SMS Dubai, SMS campaign reinforced BinHindi to carefully edify its clients about the promotional offer in a very price-pinching fashion.   

The campaign was highly successful, they managed to boost their footfall by 36%, which was much more than expected. They achieved 55% of open rate and 60% click-through rate (CTR). 

According to BinHindi, the incoming inquires increased fourfold in just one month of time, in addition, the incoming call traffic from SMScampaign grew by 42% on a monthly basis.

Copyright: bulksmsdubai.com 2016. All rights reserved.

Atlantis, the Palm – SMS Marketing

Doesn’t matter how gigantic the brand is, marketing efforts can’t be overlooked!

Marketing platform should focus on the width of the brain, not the width of the wallet, and must be capable of leaving a lasting impression on clients; and induce them to TAKE ACTION!

Introduction:

Atlantis, The Palm is a majestic 5 star hotel based in Dubai and well renowned for its spectacular services ranging from state-of-the-art hotel architecture, marvelous restaurants and triumphant aquatic attractions which never cease to astonish.

Perhaps, you must be thinking, “Atlantis is a well-recognized brand in the market, thus their marketing endeavors hardly count now”

However, you are absolutely wrong, let me explain, why?

Situation:

Atlantis was struggling to communicate their promotional offers to new as well as existing clients in a penny-pinching way. Therefore, they wanted to integrate a system wherein they can send communication to clients instantly with an option to monitor the entire activity for future reference and amendments.

Solution:

Atlantis hires Bulk SMS to pull them out of this scuffle. Bulk SMS suggested them SMS gateway to offer direct communication channel and track the complete progress of the action. Hence, Atlantis meritoriously used the uncomplicated SMS broadcast solution to directly interact with their customers.

Result:

Atlantis noticed an enormous ease in the process of communication and eventually boost in the number of guests.

Now they are able to;

·         Send out information about special offers & promotions to potentials and customers.

·         Measure the performance of the entire SMS campaign easily.

·         Run contests & sweepstakes to encourage audience to engage.

·         Keep clients updated about upcoming events and celebrations.

·         Saved 65% of cost as compare to previous marketing platform used for the same purpose.

 

Copyright: bulksmsdubai.com 2016. All rights reserved.

GEMS EDUCATION - SUCCESS STORY!

Introduction:

GEMS educations is an international education company. It is a global advisory and educational management firm, and is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 70 schools in over a dozen countries.

Situation:

GEMS Dubai had new session coming up and they clearly wanted to promote it. In order to do the same they had few deliverables in mind:

•  Required result-oriented and ultra-precise database to harvest desired outcome.

•  Send across captivating and catchy content to attract clients to take action.

•  Willing to target explicit audience as per different campaign’s objective.

•  Augment incoming queries about student admissions.

Solution:

GEMS wanted to spread the word out to encourage STUDENTS to take action immediately, however,they were apprehensive about the kind of marketing platform to adopt that accomplish the goal of informing, stimulating, engaging, and ultimately increasing incoming queries.

Bulk SMS Dubai lent a hand to GEMS to attain their objective and recommended SMS marketing.

Profiling

Message:

“Advance your career potential with an enriched CBSE curriculum. RSVP to 044452900 to meet our Counselling Team at GEMS New Millennium School on Jan 9”

Profile:  

Nationality:Indian

Age Group:15 – 19 years

City: Dubai

Message:

“Get enrolled to the finest CBSE School coupled with exceptional value – Our Own English High School Al-Ain. For enquiries call  037679747”

Profile:  

Age: 15 – 20 years

Nationality:All

City: Al Ain

Few reasons why SMS marketing for GEMS

1. Give VALUE – SMS database marketing is remarkably conversion optimized sub-set of mobile ads alleviates harvesting desired output.

2. Give SPEED - Text message is opened and viewed in less than 5 minutes after receipt and hence bulk SMS broadcast are trusted for meritoriously time sensitive delivery.

3. Give PRECISION – 160-character limit makes SMS marketing services a boon for brands and result into concise,clear and to-the-point without any waffle that targeted SMS audience unlike to read.

The open rate of SMS is 98 percent compared with 22 percent for emails

(Source: Venture Beat).

Text messages can be 8x more effective at engaging customers

(Source: Cellit).

Mobile offers are redeemed 10x more frequently than print offers

(Source: eMarketer).

Result:

SMS marketing ascertained as a workhorse & GEMS find it inexpensive, at the same time, highly result-oriented. Bulk SMS Dubai sent 100k SMS to the desired target audience across UAE. There results were as follows:

•  The campaign was highly successful,they achieved 92% of open rate.

•  According to GEMS, the incoming inquires increased fourfold in just one month of time, in addition, the incoming call traffic from SMS campaign grew by 43% on a monthly basis.

The campaign ran by Bulk SMS Dubai was a great triumph for GEMS. The results were very impressive and yielded anticipated response from the market. The formula was simple; they didn’t‘reinvent the wheel’, just met target audience where they were already active.

Copyright: bulksmsdubai.com 2016. All rights reserved.

SMS Marketing Strategy for Beauty Salons!

Is SMS Marketing part of your salon’s marketing strategy? The astronomical evolution of smart phone and technologies can’t be overlooked. Strange but the fact is, there are more mobile devices on this planet than people to hold them! And hence, incorporating SMS marketing tactics into your marketing mix is a MUST.

 What are the Profits of SMS Marketing for Beauty Salons?

• You can keep clients up-to-date about salon offers and promotions, as well as confirm appointment schedules with prompt SMS service.
• SMS marketing allow easy integration with website, email marketing and social media.
• Upsurge customer engagement by running contests and offering a chance to win free product or service if revert promptly.
• When business is sluggish, instant promotional messages can be sent out endorsing a special coupon or discount.
• Gentle reminders can be sent to clients & last minute opportunities to schedule appointments can also be provided to fill cancellation slots.

To squash the most marketing juice out of your SMS marketing strategy below points are vital to follow:

1. Keep it short and simple:

SMS allow 160 characters space therefore, brevity is of utmost significance. Getting to the point immediately by cutting out unwanted marketing fuzz and gimmicks.

2. Don’t slip standards when texting

Text messages have the ability to create first impression of your salon, and a minimal glitch can tarnish your brand image too. Therefore, don’t make brevity an excuse to mistake. Watch spellings, grammar, punctuation etc.  And strictly avoid abbreviation.

3. Target right audience:

Don’t forget the basic rule of marketing – “NOT TO NAG”, target audience wisely. If you are promoting a flash offer which is related to females, it’s not a good idea to send text messages to male clients and vice versa.

4. Send personalize texts:

As mobile phones are very personal & private means of communication, it is imperative and recommended to be as personalized as possible. SMS marketing is well known to be intimate and instant, thus always use your salon client’s name and make them feel as text was meant just for them.

5. Always Include a Call to Action:

Don’t forget to include a call-to-action in your SMS such as ‘Call us now to book your appointment’ or ‘Text us back if you would like to book’ or ‘Visit our website to know more’. Give a discount to those who promptly book an appointment and establish time limits to encourage prospects to immediate take action.

6. Measure SMS marketing results:

Text message reminders reduces the no-show counts dramatically. Moreover, including a code with text promotions can help measure results to evaluate what tactic worked and what didn’t.

7. Quick Hello:

Texting can also be used to grab attention of clients you haven’t seen for a while.  A quick “hello” can revive your connections with these clients. For instance - ‘Hello there, we haven’t seen you in while, hope all well, book your appointment this month and avail free hair cut with full body wax’.

To conclude, SMS marketing has huge potential. In salon business as acquiring customers are important, equally retaining old clients are imperative to get most success and fetch bigger profits.  Therefore, incorporating SMS marketing in your marketing mix is undoubtedly crucial.

Written and posted on March 27th, 2016 by Aditi Bhatt

Copyright: bulksmsdubai.com 2016. All rights reserved.