Introduction:
As one of the most dynamic and successful retail franchise
operators in the Middle East and, increasingly, BinHindi brings the world's
best brands to new markets and new customers in the Middle East and North
Africa, Russia, Turkey and Europe.
In the year 2015, BinHindi observed that although they are
market leaders and functioning almost all marketing tools still their marketing
endeavors are not quite productive when it comes to communicating promotional
offers and other deals to customers. Therefore, they wanted to opt a channel
that could multi-fold footfalls by informing customers, provide clear benefits
and a tangible return on investment.
Situation:
BinHindi was keen to embrace a platform to intimate their
customers about ongoing offers such as generic discount messages, or news of
upcoming sales from their favorite brand on a regular basis to make customers
feel valued by keeping them on a focal point of business. In a nutshell, they
intended to adopt a tool that could help to build strong relationship with
customers in order to augment revenue.
Solution:
Bin Hindi employ Bulk SMS Dubai to blow them out from
this dilemma. Communication is a key essence to build any robust relationship
and therefore, Bulk SMS Dubai picked out SMS marketing which could be of great
value when seeking to establish such relationships. They reassured BinHindi
that text message marketing is an easy, fast and reliable way to communicate
with all of their customers.
Moreover, Bulk SMS Dubai was well aware of the numbers
of mobile phones out there. An absolutely ridiculous amount. And since mobile
phones and text messaging, especially, are the way that people communicate
now, there isn’t any reason to ignore to tap into this virtually limitless
market potential as it is considered - a marketing gold mine!
Result:
Bulk SMS Dubai, SMS campaign reinforced BinHindi to
carefully edify its clients about the promotional offer in a very
price-pinching fashion.
The campaign was highly successful, they managed to boost their
footfall by 36%, which was much more than expected. They achieved 55% of open
rate and 60% click-through rate (CTR).
According to BinHindi, the incoming inquires increased fourfold
in just one month of time, in addition, the incoming call traffic from SMScampaign grew by 42% on a monthly basis.
Hi,
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