Atlantis, the Palm – SMS Marketing

Doesn’t matter how gigantic the brand is, marketing efforts can’t be overlooked!

Marketing platform should focus on the width of the brain, not the width of the wallet, and must be capable of leaving a lasting impression on clients; and induce them to TAKE ACTION!

Introduction:

Atlantis, The Palm is a majestic 5 star hotel based in Dubai and well renowned for its spectacular services ranging from state-of-the-art hotel architecture, marvelous restaurants and triumphant aquatic attractions which never cease to astonish.

Perhaps, you must be thinking, “Atlantis is a well-recognized brand in the market, thus their marketing endeavors hardly count now”

However, you are absolutely wrong, let me explain, why?

Situation:

Atlantis was struggling to communicate their promotional offers to new as well as existing clients in a penny-pinching way. Therefore, they wanted to integrate a system wherein they can send communication to clients instantly with an option to monitor the entire activity for future reference and amendments.

Solution:

Atlantis hires Bulk SMS to pull them out of this scuffle. Bulk SMS suggested them SMS gateway to offer direct communication channel and track the complete progress of the action. Hence, Atlantis meritoriously used the uncomplicated SMS broadcast solution to directly interact with their customers.

Result:

Atlantis noticed an enormous ease in the process of communication and eventually boost in the number of guests.

Now they are able to;

·         Send out information about special offers & promotions to potentials and customers.

·         Measure the performance of the entire SMS campaign easily.

·         Run contests & sweepstakes to encourage audience to engage.

·         Keep clients updated about upcoming events and celebrations.

·         Saved 65% of cost as compare to previous marketing platform used for the same purpose.

 

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