Your Moneymaking SMS Marketing Campaign

The total number of population, in UAE, is 9.266 million, active internet users are 8.81 million, active mobile social accounts is almost 6 million. Why do we need all these details? Before launching any marketing camping, it is crucial to study your target market. Accordingly, you can plan digital marketing campaigns, create a strategy, and get the most out of it.

Bulk SMS Marketing and WhatsApp Marketing are one of the best ways to approach a vast number of people instantly. Technologies tend to make our life easier, faster, and better. Mobile phones have become, for many people, an indispensable companion. Despite its small size, it has everything you may need: clock, calculator, mail, instant messenger, etc. Many companies are trying to reach its client through bulk SMS marketing. Your phone may be a valuable target for them. Many of those promotional messages can be out of your interest due to the content, or time when it was sent. That is why each of us can be easily irritated when our favorite mobile phone starts receiving an endless stream of pure promotions and offers.  

It is good when bulk SMS marketing can appeal to emotions, and make receiver laugh. But most often, bulk SMS marketing only makes people angry, or leave a negative impression on the company-advertiser. The success of any marketing campaign consists of a number of aspects, such as: content, segmentation, time, day of the week, etc. Distribution of a unique SMS marketing campaign to the right audience can provide a solid foundation, trust to the company, its product, and establish a long relationship. If you want to create a successful bulk SMS marketing campaign, check these tips on how to attract client’s attention.

1. Add exclusive offer to your bulk SMS marketing campaign

Create the sense of importance, and exclusivity. In order to sell the product, you have to stand out of the crowd, to appeal to emotions, or just to be unique. Send offers and promotions that your audience can’t find on your website or social media platforms. Clients don’t want to get boring, simple, “offer” messages on their phone. Make their experience with you useful, and exciting. That is the secret that can increase your army of service/product users.

2.Think of a client’s needs

Companies that sell their product or service already know what they want from their potential clients. Nevertheless, it is even more important to understand what your audience want and what its needs? Numerous researches show that only 13% of people would like to receive promotional messages, on their phone. Another 43% is ready to receive different types of promotional messages in exchange for free content, services, bonuses, etc. Feel free to offer your clients what they really want.

3.Don’t disturb your audience

Don’t send bulk SMS campaigns at 7 am in the morning, or after 9 pm in the evening, to avoid complains of those who goes to sleep early, and wakes up late. Don’t forget about time difference, if your bulk SMS campaigns launch in different countries. Best timing, for the bulk SMS marketing campaign, is 10.30-12.30, and 13 pm-15 pm.

4.Time, and frequency, of bulk SMS campaign, matter

The question “When?”, in mobile marketing, is very important. Consumers expect to get promotional messages only when they really need it. Choose the right time for sending SMS messages, such as: right before, or during festivals, or promotional period. It is better to send messages during working hours of your company, as clients may need some details, or have questions on upcoming event or offer. To provide needed details to the client, at the right time, is a key!

Bulk SMS marketing has so many other techniques that can help you to launch your own successful marketing campaign. If you want to know more – check our next blog. We will tell you how to make your message attractive, and stand out from the crowd. 
For now, if you have any questions – you can contact Bulk SMS Dubai – leader in bulk SMS marketing in UAE. Our consultants will answer all your questions, and give needed suggestions on your upcoming marketing campaigns. 
Stay tuned!

The Origin of Short Message!

Nowadays, high tech technologies grab large part of our life, and everyday life. Communication is an essential every day activity, which helps people stay in touch with friends, relatives, allows making new connections, and being up to date.

Invention of Text Messages turned the world upside down. Even though, it took time for mobile companies to adopt and start actively using Short Messages, undoubtedly it was a needed changes. There was no such a big need of sending letters, or emails. It has, automatically, disappeared. Now, people can stay in touch 24/7 without any hindrance. Instant messaging had changed the whole way of communication, and eliminated all barriers.

But have we ever thought what the roots of Text Messages are? How did it all arise? To find out, we have to go back to 1991. Are you ready? Let’s get started!

SMS is an American abbreviation that means Short Message Service.

Interesting Fact:

The dial tone for receiving a message (designed by Nokia) sounded like encoded in Morse code word SMS.

With the development of new technologies many companies were striving to bring changes, and make people’s life easier. It was a certain impetus of adding more features to mobile phones. Phone manufacturers was trying to come up with new ideas of user’s communication. As a result, transmission of short text messages was invented. First short message was sent in 1992.

Nevertheless, message story had started in 1991, when European Telecommunications Standards Institute (ETSI) has developed a mechanism for the exchange of small blocks of text information between mobile subscriber stations.

A worker of Deutsche Telekom (Mr. Friedhelm Hillebrand) came up with an idea of micro services-messaging SMS (originally Short Message Service). The job was often to score various proposals, including phone numbers, addresses, and ideas. The majority of these texts were no longer than 160 characters. 

Subsequently, together with French colleagues, Hillebrand created the group GSM (later expanded as a communication standard that supported transmission of short messages (160 characters)).

United Kingdom adopted to new technologies quite fast. New interface was designed on the capacity of Vodafone and was ready to use, in December 1992. First message “Merry Christmas” was typed by a 22 year old engineer Neil Papworth, on a home computer in Bracknell. From Brackenll, message has reached Newburry, where Richard Jarvis (Neil’s friend) had started Christmas celebration.

Even though being extremely useful, new SMS technologies were not recognized as so important. When the ability to send and receive short text messages was already incorporated in GSM standards, operators were not in a hurry to bring new service to the market. The reasons were obvious: mobile market was in a forming stage, there was no clear understanding on how to use this new service (from a commercial point of view), and the number of interested service users were small. No one wanted to take additional costs on promotion of unknown technologies that no one wanted. At those time, communication service was still a luxury, for the majority of people.

With time, SMS service became more advanced, and allowed people exchanging messages with foreign mobile users.

Only in couple of years, Americans started using SMS service more often. By the end of 2011 the number of sent messages, per month, reached 400.

Nowadays, it’s difficult to imagine world without new technological advantages, which made it possible to stay in touch 24/7. SMS messages, made people connected to anyone, anywhere. 

Social Wi-Fi turning the table of Marketing!

Wi-Fi facility is often an unacknowledged and unrewarding perk. It has been noticed that quite often, people buy smallest of the thing from the store to use the Wi-Fi for the next 5-6 hours and when they finally leave, the brand has no record of their visit. We all know that database of clients rule the business and has exceptional power to drive traffic.

Therefore, it is imperative to exploit this opportunity to collect relevant data about visitors in an efficient manner. And social Wi-Fi is the answer to this quest.

Social WiFi is an effective tool for collecting Client data. It converts your guest WiFi network into a powerful marketing channel that builds your customer database, promotes your business and collects valuable insights. Boost your social media presence by allowing customers to connect with preferred social media account.

While login to Wi-Fi, below methods can be adopted to fetch relevant data:

• Brands can obtain data on their email address, age and gender. This information allows accurate planning of marketing communication for your establishment, getting in touch with your Clients and building a bond.
• Brand can also provide an option to LIKE or FOLLOW social media platforms to get access to free WiFi. Check in and like buttons can be placed on the welcome page. Imagine the ability to engage every Facebook customer by asking for a 'Like' when they log into your WiFi. Or, ask them to 'Follow' you on Twitter and LinkedIn. It's not necessary, but it's definitely easier than asking them to 'Like' or 'Follow' you via a printed sign, right?  
•  Also, any promotional information (graphics and videos) can be placed on the welcome page so that a user can have a look and encourage them to take action.
• Brand can also place interactive contents such as contests or quizzes that will have a positive impact on your restaurant’s image and help you build a strong relationship with the Clients.
• Last but not the least, brands can run loyalty programs and send across vouchers that inspire them to visit your business.

Other real quick advantages of Social Wi-Fi:

• Grow your social network
• Target real in-venue customers
• Share your news with a relevant audience
• Pre-written posts and tweets shared on login
• Check-ins available with Facebook, automatically
• Ensure your customers are always informed across the social networks
• Save marketing costs by utilizing digital word-of-mouth marketing
• Collect names, email addresses, birthdays and more
• Send offers based on Relationship Status
• Find out who is local and who is not, with Location Data
• Build a detailed profile of each customer
• Be more relevant and grow your business
• 
  

Social WiFi provide easy (no complicated passwords to share) and free Wi-Fi to your customers which undoubtedly result in to meaningful data collection.

Bluetooth 5 is anticipated to be a noteworthy upgrade!

The succeeding type of the Bluetooth standard is named Bluetooth 5, and will be officially announced in late 2016 to early 2017.

Bluetooth 5 is anticipated to be a noteworthy upgrade over the existing version of the wireless standard. It is expected to offer double the speed and quadruples range with no increase in power consumption as compare to the current version. Furthermore, the capacity of connection-less data broadcasts is predicted to upsurge by 800 percent.

Bluetooth marketing is part of a larger sphere of marketing known as location-based marketing or proximity marketing.

Moreover, market experts say, it will proffer significantly increased speed, range, broadcast messaging capacity and better sustenance for connection-less services. This huge & extended speed, range, broadcast capacity will make full-home and building and outdoor use cases a reality, faster and optimize responsiveness and propel the next generation of “connection-less” services, which means a reliable Internet of Things (IoT) connections.

All these immediate benefits of Bluetooth 5 are quite apparent and easy to grasp. Now your Bluetooth speaker will not stammer when you accidentally take your phone with you into the kitchen, thanks to more bandwidth for data transfer. The new version of Bluetooth will undoubtedly transform the way people experience the Internet of Things (IoT) as it will make things happen for people quite simply and seamlessly around them.

Features:

•     Double the speed
•     Four times the range
•     No increase in power consumption
•     Connection-less data broadcasts capacity upsurge by 800 percent.
•     Faster and optimize responsiveness.

With Bluetooth 5, data transfer will be more intelligent and richer and will redefine the whole approach of Bluetooth devices information transmission. It will also change the scenario from the app-paired-to-device model to a connection-less Internet of Things (IoT) where there is less need to download an app or connect the app to a device. Therefore, adding Bluetooth 5 in any organization marketing mix will be an obvious choice to ensure marketing endeavor success.

In a nutshell, Bluetooth has the ubiquity of a trusted wireless communication platform and a great history of achieving ground-breaking results in the field of marketing and advertising. It can be well predicted that Bluetooth 5 will stay ahead of the game due to embracing technological progressions from power efficiency to Internet of Things (IoT) connectivity.

Written and posted on August 08th, 2016 by Aditi Bhatt

Copyright: bulksmsdubai.com 2016. All rights reserved.

Don't Undermine WhatsApp Marketing!

Did you know that 84% of the population can’t pass their day without Smartphone? According to the figures of 2015, UAE population is 9.58 million, and out of that, 4.69 million individuals use WhatsApp.

A very interesting fact about this platform is that “the users check WhatsApp messages more than 100 times a day”? This statistic makes it leading-edge marketing instrument to target the right customers. Moreover, it is an effectual idea to unleash the hidden potential and reach your target audience without delay.

WhatsApp marketing is not restricted to few segments; it adds real value to all industries. It is one of the fastest and trouble-free method to get a business idea across to a wide reach. It delivers exceptional results by effortlessly sharing important information like customer demands, product offers, and other details with regard to conversion and lead generation to successfully seal the deal.

Most importantly, it is a very convenient way to endorse product & services in broad spectrum and enhance customer loyalty. 

Value Propositions:

1. Efficiently bond with exact audience and provide wonderful results.
2. Deliver communication on the dot so that they don’t disappear in the crowd
3. Make contact with a new customer and craft real value for longer run.
4. Cultivate long term relationships with clients and successfully strike a chord to get them back time and time again.

Copyright: bulksmsdubai.com 2016. All rights reserved.

The Music Chamber - SEO Initiative!

The Music Chamber is a Dubai-based leading music center. Its 16-studio academy offers quality tutoring on several instruments, while the large showroom houses the region’s largest variety of musical instruments, accessories and books.  

It has 500 students from around 50 nationalities have made the Music Chamber their second home. It is where they explore life from a different perspective, learn how to play piano or violin, cello, guitar or percussion and share at our regular cultural activities in the universal language of music.

Situation:

The Music Chamber was deeply involved in pay per click search marketing however, had not attained worthy organic search ranking for their website. In the year 2015, The Music Chamber approached Dataslices to increase traffic through search engine visibility of its website and overall usability of its customers. The main objective was to gain top rankings in the natural search engine results for the relevant keywords which were most competitive on search engines in the music industry.

Solution:

Dataslices conducted a SEO Audit to recognize relevant and target market keywords, perform website content optimization and identify crawling and indexing issues etc. Also, A/B split testing on key landing pages have been performed to with the help of Google Website Optimizer to increase conversion rates.

In the process of SEO, countless quality links from reliable sites has been built by publishing press releases and articles, positioning widgets and exchanging links. Blog section has been created on the navigation bar of website to offer quality and required insight to meet the needs clients and students.

Results:

According to the owner of The Music Chambers, Dataslices efforts have resulted in more traffic and new leads on their main website.

The site ranks No.1 for numerous keywords in the search engines (Google, Yahoo and Bing). Moreover,Dataslices gained top 10 rankings for 97% of the Music Chamber’s keywords and No. 1 rankings for 69%.

Below are few instances of keyword’s organic search results: 

Pop into Google and type in music instruments Dubai, http://musicchamber.net/ is top 5 out of 1,150,000 competing pages. Try typing in music store Dubai, http://musicchamber.net/ is top 2 out of 20,200,000 competing pages.

Pop into Yahoo and type in music instruments Dubai, http://musicchamber.net/ is top 5 out of 1,290,000 competing pages.

Pop into Bing and type in music instruments Dubai, http://musicchamber.net/ is top 5 out of 2,300,000 competing pages.

About 2 months into the campaign, the owner of The Music Chamber, sent an e-mail:

“Most of my queries are coming from really good potential buyers which is commendable. In fact, lead generation has increased by 40% just in two months of time.”

A month later, another e-mail:

“The SEO team at Dataslices has been a tremendous partner for improving the search engine visibility of the Music Chamber, they indeed doing so brilliant job. Our queries has increased from 10 to 15 per week to 40-45 per week, which is excellent. Moreover, for music instruments, I am at the point now where I am facing problem to keep up with orders. Way to go Dataslices. ”

Copyright: bulksmsdubai.com 2016. All rights reserved.

Marimekko Café - SMS Broadcast!

Wouldn’t it be amazing, if your SMS marketing campaign could fetch a 28 percent redemption rate? That’s precisely what happened when Marimekko Café propelled their SMS marketing campaign back in 2015. 

Moreover, Marimekko Café saw a good-sized return on all of their SMS marketing campaigns over the course of three months, resulting in 27%, 28%, and 29% redemption rate (purely from text message marketing). 

Introduction: 

Marimekko Café is the brands first café worldwide. The Marimekko Café menu had a delectable collection of dishes which are sure to satisfy your every taste bud. They offer a mouth-watering fusion of spices and flavors combined with international comforts. The café is very famous in Dubai and has a chain of restaurants in the MENA region. 

Situation: 

Marimekko Café was finding it quite challenging to converse their marketing propositions to their clients in a thrifty method. Consequently, they required to assimilate an organism in which they can propel discounted offer messages to clients immediately with an option to monitor the entire movement for forthcoming events.

Solution: 

Marimekko Café employ BulkSMSDubai to put the screw on this discommode. BulkSMSDubai proposed SMS marketing campaign to get the message across to the clients without any hassle. 

When Marimekko Café launched their text message campaign in Dubai, the goal was to fetch more customers through different promotional ideas. 

Marimekko Café sent product offers and coupons via text message to customers. One of the most results oriented campaign, they sent was, a highly incentivized coupon, which says “a return visit consist of a ‘free meal-deal sandwich with the purchase of a large juice glass’.” After analyzing the retort from these campaigns, Marimekko Café decided to feature 4-6 messages per month, entailing a cessation date for each discount.

After three months, they witnessed an extraordinary return on their investment. Over 2,000 customers have signed up, 15,000 messages have been sent (per month), and most importantly - they have experienced an average 28% redemption rate of all messages.

Result: 

After the first SMS promotion, Marimekko Café noticed the following upshots:

· 29% of participants spread the words about Marimekko Café’s text message promotion to a friend.

· 35% of the participants considered themselves more likely to visit Marimekko Café and avail discount offers

· 27% increase in store footfall due to SMS marketing campaigns.

This evidently demonstrates that how a fruitful SMS marketing campaign has the capability to drive lucrative results.

In a nutshell, Text message marketing permits your business to send effective promotional offers and successfully delivers it there and then on each customer’s mobile phone. As Marimekko Café has achieved remarkable outcome, any business can attain more control of traffic through SMS marketing efforts. 

 Copyright: bulksmsdubai.com 2016. All rights reserved.